SeeHow - A Growing Business Opportunity
The raison d’etre behind SeeHow is to help gardeners plan their gardens for year-round colour. Each plant included in SeeHow is illustrated in a way that shows its entire annual lifecycle. It does not matter when the plant starts this cycle. Apart from biennials, most plants repeat their growth cycles every 12 months, so their lifecycles still appear in full. SeeHow also now includes a reversable calendar / ruler which is offset by 6 months on the reverse side, to allow the same illustrations to be used in the Southern hemisphere.
In addition to simply ‘seeing’ the whole lifecycle of every plant, SeeHow also provides key technical data, consistently laid out on the reverse of each illustration. We like to say – ‘follow what is written on the back and you should get what is shown on the front!’ In other words, using SeeHow means it is no longer necessary to spend hours poring over heavy gardening books when SeeHow shows you exactly how a plant will grow. A picture really is worth 1,000 words!
And by being able to remove each illustration from the volume, SeeHow can be used to create garden flower combinations on the dining room table or in the gardening shed. Combining the illustrations shows when colours will occur together; how additional colourful plants may also work and very importantly, when there could be plant and colour gaps in your flower beds. No other gardening guide provides this opportunity.
In selecting the 140 plants in Volume 1, we researched the most popular plants bought in the UK and also looked at plant-favourites as listed by some of the UK’s most well-know garden writers and TV personalities. They were surprisingly consistent! We then short-listed the plants on the basis of colour and flowering season. (The colour categories are – white, pink, red, purple, blue, green, yellow, orange). While this created a rather complicated spreadsheet, the result is that SeeHow contains plants that produce flowers of every colour, for every season of the year. There are bulbous plants, perennials, herbaceous perennials and some woody shrubs too.
SeeHow does not specifically focus on plants chosen more for their foliage, although it does include Hostas and Bergenias which are largely grown for their beautiful leaves. It also does not include grasses. There are a number of plant categories that are quite specific and in this respect they warrant their own SeeHow volumes.
SeeHow is therefore looking for investors / partners to contribute financially towards future volumes and is open to discussions as to how this could work for everyone’s benefit. Up until now, SeeHow has been fully privately funded by the inventor, Wicek Sosna and this has established the commercial SeeHow model that people now enjoy using. But there is huge potential to grow the brand with many different volumes already planned including, ‘SeeHow Veg’. Plants have been selected for SeeHow Volume 2 based on feedback to Volume 1 and there is scope for yet more Volumes to follow this.
We love SeeHow and we believe those who have bought it love it too. We have sold it directly to the public at a number of major flower shows, such as the BBC Gardeners World show at the NEC in Birmingham and the Southport Flower Show and it has always been very well-received. But it now requires a new cash injection and new internet marketing to move it to the next level – expanding the SeeHow Range - and this Blog is the first step in looking for future partners. For anyone interested in becoming part of the SeeHow adventure – in any capacity – please contact Wicek Sosna – details below.
The above Text and all Photographs are copyright of Wincenty (Wicek) Sosna. Please contact SeeHow (07939 226417) for permission to reproduce in any way, in part or as the complete text.